Post #7 The benefit to targeting . . . . . audiences is they have the . . . . . competition. (1) hot, most (2) hot, least (3) cold, most (4) cold, least.

The benefit to targeting HOT audiences is that they have the LEAST competition.

Here's why:

Hot audiences refer to potential customers who are actively seeking solutions or products that you offer. They have a high level of interest and are further along in the buying journey or sales funnel.

Targeting hot audiences has the benefit of least competition because:

  1. Awareness and Interest: Hot audiences are already aware of their problem or need, and they are actively researching solutions. This means they have progressed beyond the initial awareness stage where most of the competition exists.
  2. Buyer Intent: Hot audiences have demonstrated a higher level of buyer intent by their actions, such as searching for specific products, services, or solutions online, signing up for trials, or requesting more information. This intent signals that they are closer to making a purchase decision.
  3. Smaller Pool: The pool of hot audiences is typically smaller than the broader, colder audiences who may not yet be actively seeking solutions. With a smaller pool, there is generally less competition vying for their attention.
  4. Lower Cost of Acquisition: Because hot audiences are further along in the sales funnel, it often requires less effort and resources to convert them into customers, resulting in a lower cost of acquisition compared to colder audiences who require more nurturing and education.

In contrast, targeting cold audiences, who are not yet aware of their need or problem, often means competing with a larger number of businesses and marketers for attention and mindshare. Cold audiences require more education, nurturing, and trust-building before they can be converted into customers.

By focusing on hot audiences, businesses can leverage their existing interest and buyer intent, while facing less competition compared to targ

eting broader, colder audiences.

1 thought on “Post #7 The benefit to targeting . . . . . audiences is they have the . . . . . competition. (1) hot, most (2) hot, least (3) cold, most (4) cold, least.”

  1. Dear Mr/Mrs,

    We would like to take this opportunity to introduce our company. We are System Intergrated Services Company, a private regulatory compliance and calibration technology company in Ukraine. We provide complete testing and certification services for Ukraine and across boarders, as well as CE verification testing and approval services for mobile communications equipment (EMC, Safety, SAR and R&TTE for GSM/CDMA/PCS equipment. We believe that such has a very good potential to insert market potential/customer publicity/customer beneits. It is in this respect that we would like to extend our interest in forming apartnership with your company or you as an individual.

    Our main budget investment is 7 million EUR and we want to invest in all kind of telecommunication communications equipments and other products/business that has a speedy beneficial effect.

    However, we take this drastic decision due to the conflict the president has initiated against us here in Ukraine, which has crippled all alot of businesses.

    Please I would like to receive additional information and advice on how to properly invest in your country.

    Looking forward to discussing further.

    Dr Anna Boryslav
    Reply to –

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